At the 2010 NAHAD Annual Meeting & Convention, I had the honor to present a session at the Affiliat Spotlight program. My topic was Business-to-Business Advertising in 2010.
My presentation focused on the variety of media offerings available to manufacturers and distributors in the current environment, including print advertising, online ads, e-newsletters, social networking, and events. I discussed the importance of content and circulation for print advertising and the use of impressions and clicks for online metrics.
I appreciate the opportunity afforded by NAHAD and lookf forward to future sessions.