Getting your brand to be top-of-mind, or even in the top three, is difficult in the current marketing environment. Marketers strive to give potential buyers the tools and information to make a buying decision and then to be top-of-mind when they are ready to buy. We at Penton Media have designed a six-stage roadmap that will help companies to reach that goal.
The first two steps are closely tied together, Listen and Learn and Create the Strategy. Our research products listen to what your customers want and hear the questions they are asking. Our tools include custom research, polling, trade research, and social media eListening. We gather information from various sources and then help create a strategy that helps to draw prospects to your brand. We assist in forming your marketing strategy and content ideas, define target audiences, and determine marketing messages.
Next, we Build the Plan using our many media options including Websites, Search Marketing, eNewsletters, Whitepapers, Print Advertising, and more. We work closely with your team to create integrated components that reflect your strategic goals and we design a customer-facing personality that excites and engages your target audience.
Then we Go to Market and launch the custom program. After a successful launch, you will need a nurturing program that leads prospects to the sale. Our programs, such as Nurturing eMails and Landing Pages keep your products and services top of mind with prospects. If this sounds interesting to your company, please let me know and I will follow up with more details.