Maybe I am just old fashioned. I strongly believe in print advertising for certain products in certain markets in B-to-B marketing. It works.
I know that online advertising works too and that it is coming on strong. It is a great supplement to print advertising in the markets that are specific.
One of the reason that Hydraulics & Pneumatics has been successful for so many decades is that it is differentiated. We specialize in fluid power all the time. Our readers know where to go to get fluid power information and they don't mind reading it in a magazine. In fact, most prefer that form of information
We will continue to look for innovative ways to get our great content out via electronic means. Online content is a big part of our future. So is print.