Here is an idea that has caught on, it is called our Product Source e-newsletter. It consists of eight product press releases of fluid power products. It is e-mailed out to about 40,000 recipients every month. there are only eight spaces so it is usually sold out in advance.
The idea behind this e-newsletter is to provide marketers of fluid power components to get their product information out quickly to an audience of pre-qualified fluid power specialists who can buy the products. It is the same concept as print advertising except that this vehicle does not have editorial content. Instead, it is a quick and simply product commercial.