I meet with many advertising clients and prospects. I am keeping an informal poll on print vs electronic. Print is winning.
People of varying ages tell me that they prefer print advertising as a source for sending their sales message over digital media. They are confident that items seen in trade magazine lead people to their website and ultimately to their company.
I am just reporting what I am hearing.
Print advertising is a very strong medium. If you find the right magazine reaching an attractive audience, advertise in it with frequency.
