On this day of difficult financial news from Wall Street, it is very important to keep in mind that all of business is cyclical. Despite the dismal outlook from the banks and brokers, industry continues to move ahead.
Even in very difficult times, roads are still paved, trash is still picked up, concrete is still mixed, and energy is still needed. Thus, fluid power moves ahead. When OEM markets slow down, the aftermarket picks up. When fleets of work vehicles are stretched rather than replaced, the maintenance of machinery becomes critical.
Four times per year, H&P magazine focuses on the MRO market for fluid power components. Considering the cycle that our economy is in right now, this might be a very important market segment in the next few quarters.
Our new Fluid Power Supply Channel magazine, addresses the need for manufactures to promote their products to the distributor sales forces that can make a difference. During the stronger aftermarket cycle, this communication becomes even more important.
Take a look at our new publication by going to the H&P homepage at / and click on the link to the Fluid Power Supply Channel.
Remember, everything in business is cyclical. Take advantage of that awareness.