Well, many years later, that is still part of the decision. For my clients, I always recommend a combination of print, online, and in-person marketing to reach the most potential buyers and specifiers possible with your advertising message.
That means, I recommend a print advertising program in Hydraulics & Pneumatics which is usually based on our editorial calendar for the year. That will be posted on our website shortly or you can request a copy from me at any time.
In addition to print advertising, I always recommend some online advertising as well. There are two basic forms of online in my recommendations, one is a come-to and the other is a go-to. The come-to is web based advertising where the advertiser places an ad on a website where potential customers go for information. In our case it is http://www.hydraulicspneumatics.com/ Here, they will find a great deal of content of interest.
The go-to takes the form of e-newsletters or e-blasts. We offer a content-rich Fluid Power Monthly with four sponsorship opportunities. We also offer a Product Source e-newsletter and an inquiry follow up e-blast called FasTrac.
There are many other opportunities online and I would like to have the opportunity to discuss these with anyone interested.
The last portion of this plan, of course, is made up of in-person events. In fact, we will be holding our 2011 in-person event next week and you are invited to attend. Here are some details http://insidepenton.com/machinedesign/Networking.html