If you have not checked out the H&P website in the past week, please do so. We are thrilled to have an excellent video from our client, Holmbury. This is a professionally produced advertising video that really makes an impression.
This is an example of new media and an example of the transition that I have been talking about recently. Great information can be disseminated in many ways now and online video is one of them. This is part of the movement to communicate with prospective customers in new ways.
Engineers continue to look for information in a variety of ways. In order to be heard, an advertiser must be participating in an integrated program including print and e-media. Speak to your customers where they are listening.