The current state of the economy of the fluid power industry remains both stable and encouraging. We have seen a slight upturn in the fourth quarter for fluid power sales and shipments and it should continue into 2013. All things considered, I am optimistic for fluid power.
We have put together an excellent lineup of articles for Hydraulics & Pneumatics for 2013 and they are outlined in our Annual Editorial Calendar. We start next year with our annual Designers Guide issue and continue through all of the major fluid power markets. We will cover Agricultural Equipment, Construction Equipment, Marine & Offshore, Waste and Recycling, Mining, Energy, and much more in 2013.
Our readership remains very strong and loyal as reflected by both our BPA Circulation Statement and our recently released Reader/Buyer Profile which shows that 86% of our readers responsible for the selection of specification of hydraulic components or system. 77% are responsible for pneumatic components or systems with a 63% crossover for both areas of fluid power, hydraulics and pneumatics.
In the Reader/Buyer Profile, we have gathered pages of really positive comments to the question “Tell us how useful Hydraulics & Pneumatics is to you and how you use it in your job. “ It is quite clear from these results that our print magazine is still our core media product used for reaching and selling your customers and prospects.
Every issue of H&P is 100% devoted to fluid power technology and our mission is to provide our audience with the very best fluid power content available anywhere. Please look over this Editorial Calendar and you will agree that we have plans to provide total coverage that includes both tutorials and application stories across all the important markets.
Let us partner with your company in 2013 with our monthly magazine and our digital products including our website and eNewsletters to increase your company’s brand awareness. We look forward to working with you now and throughout the year. We wish you the very best for your company and our industry in 2013.