Deep Integration: The Smart Machine Designers Handbook

Sponsored by Eaton

    Date & Time

  • This webinar is now available On-Demand.
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    Event Type

  • On-Demand Webinar


  • Free


David Strohsack
Global Product Management

David Strohsack has been working in the hydraulics industry for nearly 20 years, with experience ranging from field engineering and product management to customer support and segment marketing. He is instrumental in leading global product marketing and management for Eaton’s Hydraulics Group. A veteran of the United States Army, Strohsack holds a Bachelor of Science degree in mechanical engineering from The University of Toledo.

Paul Brenner
Global Marketing Manager
Eaton Electronic and Controls

Paul Brenner has over 25 years of experience in the fields of engineering research of ground engaging machinery and advanced hydraulic systems. Paul holds several US patents and has patents pending relating to high efficiency hydraulics, hydraulic energy recovery and system wide diagnostics. He has held senior engineering and strategic roles within large privately owned and publically traded companies in Europe and North America.

Chris Cole
Director of Mobile Controls
Eaton Business Partner Enovation

Chris Cole has over 20 years leading the development of electronic control solutions and efficient, alternative engine control systems. With a passion for electronic controls, Chris has developed market segments ranging from on-highway light vehicles to heavy-duty trucks to stationary engines and equipment. He earned his BSME specializing in Thermal Fluid Systems from the University of Texas in 1992 and his MBA in Finance from the University of Colorado at Colorado Springs in 2004.


It’s impossible to imagine what’s next without thinking about deep integration, one of many industry terms thrown around today to help describe the future of machine design. This session will define, in simple terms, the common “buzzwords” being used in the industry today, explaining what is meant by the term “deep integration” and expounding on the impact deep integration will have on the future of the mobile construction equipment market. The presentation will explain deep integration by exploring the evolution of engine control systems and how these engines can be used to predict the future of construction machines.

Covering how the automotive engine industry went through the deep integration revolution and how the hydraulics industry is at the precipice of a smarter machine standard.

While debunking false perceptions that are widely held among design engineers, the talk will explore the fundamental differences between today’s workforce and the new generation of engineers. Young engineers today are bringing new perspectives and refusing to accept the historic obstacles. These perspectives will be key as we enter a new era of revolutionary machine design that will yield never seen before productivity levels.

What You Will Learn:

  • Build awareness of existing and emerging technologies available to machine control design engineers.
  • Define and explain “deep integration” and how it will impact the future of the construction equipment industry.
  • Provide insight into generational differences in the workforce, and how these differences will not only influence management practices, but overhaul the world of machine design.

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